Connecting the world of food and agriculture
After working 12 years for the Dutch Potato and Onion Marketing Board and 2 years for a larger potato processing company, I started Phaff Export Marketing in 1991. Food and agriculture was, and still is our focus. I have quite some sales and marketing experience and a large network throughout the EU. I speak 5 languages, always useful, as not all buyers speak English and I know what it means to export in practice.
Over the years me and my team have realized several successful missions and product introductions such as frozen guacamole from Mexico and Sweet Onions from Chile and the USA.
In the first decade of this century we decided not only to focus upon Dutch exports and now Phaff works for many organizations and companies worldwide. I am proud to realize that we are a market leader in the World by working for Governments and export boards for many years.
- Export strategy
- Market introduction
- Generic export promotion
- Chosen secretary of the Northwestern European Potato Growers – NEPG
- SIB-coach – As an individual coach (part of the SIB program of the Netherlands Enterprise Agency), I support starting SME companies in the Agriculture and Food Industry, with their export plans to foreign markets.